Le figaro.fr

Figaro Android - Application Mobile - Marketing Mobile Stratégie Digitale -Playsoft Agency has been assisting Le Figaro.fr in its mobile development: iPhone, iPad, Android, Windows Phone 7, Web OS, Bada and OVI. With these applications, readers of the daily newspaper can complete their experience on the most innovative platforms. Le Figaro.fr has been granted the 2011 mobile award of the best mobile medium. Ongoing project: RIM

Objective

Follow the news wherever you are and choose the information that interests you the most.

Our response

The new app Le Figaro.fr is comprehensive, in full-color and entirely customizable. Comprehensive: with a new browsing experience, it is possible to find all of the newspaper’s sections: news, information, sports, international, economic, stock exchange, what’s buzzing, talks, media… for a total of 27 sections including a maximum of 40 articles. The “Flashs” of the three themes (News, Economy, Sports) allow following what’s happening in the world in real time. Customizable: display of the sections and of the different type of alerts in the desired order. The search engine integrated into the app allows the user to find all the articles or topics related to a key word. Sharing of the articles is possible via email, on Facebook and Twitter. Fast: the side-scrolling allows a smoother browsing in the 4 universes. Fun: in portrait and landscape mode, it is possible to watch the Zapping, the Talk and the Buzz of the Figaro.fr directly on the smartphone.

Download application

iOSBadaWindows PhoneAndroid
5457 views
MMA
Wednesday 8 August 2012
Bouygues
Wednesday 8 August 2012